Team Abantu has announced another company who has pledged a financial contribution to support The People’s Team. Valencia V-Bike, owned by Naeem Omar will feature prominently on the Abantu jersey for the upcoming races up until and including the Clover Tour.
“Valencia V-Bike is proud to be associated with Team Abantu and help support the People’s Team to compete effectively over the coming months. We are confident this will be the start of a mutually beneficial and successful relationship. The cycle retail sector is challenging yet exciting and Valencia prides itself on supporting athletes of all levels from school kids to top level Pro’s. We not only sell bicycles but we care about the people who ride them and offer support wherever we can,” said Omar.
The Durban based team has been innovative in their approach to securing team funding. This has been crucial to allow the team to compete at the highest level of the sport in South Africa without a secure long term financial partner. The team is packaging races where companies can “purchase” branding on the team kit in a more economical way, allowing entry in the sponsorship market with a long-term partnership in mind. The package also incudes a hospitality element where members of a company which invests into the team gain full ‘behind the scenes’ access to the sport, stay with the team during major races, sit in on team meetings and training sessions and experience the exhilarating experience of driving in the team car during a race.
“We are ever grateful for yet another pledge towards our team. Investments such as this show we truly are the People’s Team. We are trying to think ‘out the box’ in terms of securing funding and this is something we will continue to do. We want our team to be as accessible as possible to the public and cycling supporters. Valencia V-Bike has a history of supporting up and coming youngsters and they will be part of the Abantu story forever as we look to build on this new relationship,” said Dean Edwards, the teams’ general manager.